ISO 20252 is an international standard that specifies requirements for market, opinion, and social research. It provides guidelines for organizations conducting these types of research to ensure quality, transparency, and consistency in their processes. ISO 20252 certification demonstrates that a research organization follows the best practices outlined in the standard.
Achieving ISO 20252 certification involves a comprehensive assessment of the organization's processes, documentation, and adherence to the standard's requirements. This certification can be obtained through an accredited certification body that specializes in auditing and certifying organizations for compliance with ISO standards.
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